Managing Change and Innovation Essay Example | Topics and Well Written Essays - 1250 words

Managing Change and Innovation - Essay Example This discussion stresses that change management is undertaken in organizations as being a structural approach towards shifting or transitioning the organizations, teams and individuals from their present state to a desired state in the future. It accounts for an organizational process which is aimed at the empowerment of the employees towards accepting or embracing a change in their organizational or business environment. The strategy begins with a systematic approach for diagnosing the present situation for determining both the need for change and also the capacity of the organization to implement changes. However, at the beginning of the plan the purpose, objective and process of the change must be specified to every member of the organization. Most organizations have acknowledged the idea of managing innovation in their organizations. In fact the performance of innovation varies greatly across organizations which suggest that both the organizational and structural factors affect t he influence of innovation on performance. As the report declares the change management strategies are explained in terms of Kotter’s eight steps to change. The theory is one of the most important and most widely accepted texts in modern organizations. It defines eight steps in which changes can be implemented in organizations effectively. Although the steps are primarily meant for organizations, they also find application in personal change initiatives. Successful change management is also explained in terms of the Lewin’s model of organizational change.... It defines eight steps in which changes can be implemented in organizations effectively. Although the steps are primarily meant for organizations, they also find application in personal change initiatives. Successful change management is also explained in terms of the Lewin’s model of organizational change. The model is responsible for the introduction of the force field analysis which identifies both the driving forces and the resisting forces for a given change situation. Explanation of Theories John Kotter’s eight steps model for change John Kotter’s eight steps begin with the creation of a sense of urgency, which is required for initiating a change process. This would draw the people’s focus towards the process of change. This is followed by placing a guiding team for directing the change process in order to confront with any difficulty collectively. This can be in the form of a coaching team or a team of experts. They would be responsible for creating the vision or the strategy which would be the driving factor for the change. The change process must be repeatedly communicated to people to keep the context in the minds of people. People must also be empowered to undertake the change. The change must include short term visions to make the process real and enthusiastic. This would effectively build the momentum for the change process. The consecutive steps must be designed and implemented carefully to increase the momentum and confidence of people. Finally a new culture must be nurtured to ensure that the change lasts for long and awareness prevails (Rock & Page, 2009, â€Å"John Kotter’s eight steps to change†). Lewin- Three step model Lewin has proposed which is based on three